Places you could add additional and appropriate internal links? 5. Benchmarking Finally, just before the relaunch goes live, I like to compare my SEO metrics. What is the organic traffic to the site from the various search engines? What are the current rankings for various high traffic keywords? You will use this benchmark data after the relaunch goes live to monitor and ensure your SEO stays on course. Post-launch audit Once the new website is live, you will need to monitor it closely to see if there are any changes in organic traffic and rankings.
I like to run internal checks every day for about two weeks to make sure everything stays on track, comparing daily data to my benchmark and looking for signs of organic traffic dropping. If you start to see dips or losses, quickly diagnose the problem. Have some jewelry retouching service pages stopped getting organic traffic? Check your 301 redirect for this page. Have any pages lost organic traffic or rankings against the benchmark? Determine what changes have occurred on this page - could it be page load speed or image size?
Even if you have to delay a relaunch schedule, it's far better to make sure your redesigned site launches as SEO friendly as possible to help you retain the rankings and traffic you might have had with the old site. and hopefully grow. with the launch of the new site. If you want to learn more, also check out my article from SMX West 2016 which has a great list of tools to use for SEO audits. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.