Hello everyone and welcome to the latest edition of News for you to use. Join us for an analysis of marketing and technology news, where we review the latest headlines and events, and break down what it all means for your business. Because being an informed news reader isn't just good citizenship, it's good for business. 1) Under pressure from Beijing, Apple pulls 25,000 gaming apps from the Chinese App Store (CNBC)In a surprise move, Apple pulled 25,000 apps from the Chinese version of the App Store due to criticism that the programs were used for illegal gambling. Removed apps accounted for 1.4% of all apps available on the Chinese App Store. "Gaming apps are illegal and not allowed on the App Store in China," Apple told CNBC in a statement. “We have already removed numerous apps and developers for attempting to distribute illegal gambling apps on our App Store, and we are vigilant in our efforts to find them and prevent them from being on the App Store. " Apple has recently come under fire from Chinese state media, which accused the company of allowing illegal content on its platforms.
This includes gaming apps, as well as VPN services that allowed users to circumvent China's strict internet censorship. While this specific move was likely made to allay fears that Apple could be caught up in the Employee Email Database escalating trade war between Washington and Beijing, internationally-focused companies shouldn't lose sight of the bigger picture. As we've seen with previous news about Google's plan to launch a censored version of its search engine in China, Apple is also showing how operating in China means adhering to Beijing's rules. 2) Amazon weighing the launch of a UK insurance comparison site (Reuters) Amazon is reportedly testing the waters with some of Europe's leading investment and insurance firms to see if they would contribute their services to a UK insurance comparison service. The move represents Amazon's first foray into the European financial sector and comes as the company ramps up its US non-banking financial services offerings. Although it was not immediately clear what type of insurance would be sold on Amazon's comparison site, analysts expect home and auto policies to be among the first to be offered by the service. British society. Trying to break into the world of ultra-low-margin insurance is a high-risk, high-reward move for Amazon – Google launched a similar service in the UK and US in 2016 but shut down the site after less than a year. But stepping into the lucrative world of price comparison services could reap big rewards for Amazon and its partners.
British insurers have told Reuters that up to 90% of new insurance policies are sold through comparison services prices like the one Amazon plans to launch. 3) Adidas partners with Twitter to broadcast high school football live (Adidas PR) As we've noted in previous editions of News You Can Use, livestreaming is a hot area right now, and marketers should give serious thought to livestreaming video game and video game campaigns. sport events. German sportswear company Adidas is set to get in on the streaming action with the announcement that it will partner with Twitter to broadcast US high school football games live - a move it dubbed "Friday Night Stripes". (You understand?)“Featuring nationally ranked teams from across the country, including teams from California, Nevada, Indiana, Georgia and Florida, the 8-game series will begin September 7 and continue throughout the high school football regular season with the final game on November 9. “Adidas announced in its press release. Live coverage of every football match will be available on the Adidas Twitter account on both mobile and desktop. This one-of-a-kind livestream is another reminder that streaming content is a powerful and growing channel for marketers, and one that's here to stay. 4) Walmart set to expand into India after completing $16 billion acquisition of Flipkart (Walmart PR)Walmart announced the finalization