Speedo Swimwear Where To Buy

Speedo Swimwear Where To Buy

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Full selection of Speedo swimwear, the maker of the new Speedo LZR Racer swimsuit, which has been called the fastest swimwear in the world. Includes Speedo Jammers, Fastskin, Solar Briefs, Swim Trunk and board shorts. All from the Speedo, the official sponsor of the 2008 Olympic Games in Beijing.

Speedo bathing suits are rightfully recognized as some of the most stylish, functional, sexy swimwear products on the planet. From the company's signature Jammers to its classic yet hot Solar Briefs, guys who appreciate a combination of understated appeal and classic design will love what they have to offer.

Speedo International Limited is a distributor of swimwear and swim-related accessories based in Nottingham, England, known for its swim briefs. The company has roots in Australia but is not based there anymore. Founded in Sydney in 1914 by Alexander MacRae, a Scottish emigrant, the industry-leading company is now a subsidiary of the British Pentland Group. Today, the Speedo brand can be found on products ranging from swimsuits and goggles to wristwatches.[2] The Speedo brand was previously manufactured for and marketed in North America as Speedo USA by PVH, under an exclusive perpetual licence,[3] which had acquired prior licensee Warnaco Group in 2013. As of January 2020, the Pentland Group purchased back the rights from PVH for $170 million in cash, subject to regulatory approval.[4]

Company founder Alexander MacRae emigrated from Loch Kishorn in the western Highlands of Scotland to Sydney, Australia in 1910. Originally working as a milkman, he founded MacRae and Company Hosiery four years later, manufacturing underwear under the brand name Fortitude (taken from his family crest).[6] The Australian Army's need for socks during the First World War provided MacRae with enough business to expand and in 1927 his first line of swimwear, called a \"racer-back costume\" was introduced. The following year, a naming contest held among the MacRae staff yielded the slogan \"Speed on in your Speedos.\" The brand name was born. The contest winner, Captain Parsonson, was awarded 5 for his slogan and the company was renamed Speedo Knitting Mills.[6]

After devoting most of its resources to the War effort during World War II, Speedo enjoyed a great post-war demand for swimsuits, specifically the recently invented bikini style. The company quickly reestablished itself as a leader in swimwear manufacturing and once again drew controversy when its two-piece was banned by Australian beach inspectors.[9] In 1951, Speedo Knitting Mills (Holdings) Ltd. incorporated and went public, selling its stock on the Sydney Stock Exchange.[9] In 1955, nylon was used for the first time in the company's swimsuits[10] and the next year, the increasingly popular swimsuit brand returned to the Olympics when its home country hosted the Melbourne Summer Games.[6] The Speedo sponsored Australian men's swim team took home eight gold medals[11] and brought a new worldwide level of notoriety to the company which debuted the swim briefs that would become synonymous with the brand name. By 1957, Speedo had the exclusive licence to manufacture and distribute Jockey brand men's underwear in Australia.[12] The company finished off the 1950s by exporting to the United States and exploring potential opportunities in South America, Europe, New Zealand and Japan.[9]

Speedo began the next decade by completing its acquisition of Robert Shaw and Company in 1971.[14] The 1970s also saw the company pioneer the use of elastane (spandex) and the brand's use in Olympic record breaking continued at the 1972 Munich and 1976 Montreal games, the latter of which Speedo was an official swimwear licensee.[9]

In 1990, British sportswear firm Pentland Group, which had just sold its shares of sneaker company Reebok, acquired a significant stake in Warnaco offshoot Authentic Fitness, which was the exclusive North American licensee of Speedo. Pentland followed this move with the purchase of 80% of Speedo (Europe) Ltd. Early the next year, Pentland completed its aggressive entrance into the global swimwear market by wholly acquiring Speedo Australia and Speedo International.[16] Under Pentland's ownership, Speedo expanded its line of swimwear to include more fashion-oriented beachwear as well as triathlon accessories.

Speedo began the 21st century with the introduction of its Fastskin swimsuit and, again, broke world records when the Summer Games returned to the swimwear leader's home town. The company website boasts that 13 out of the 15 swimming records broken in the 2000 Sydney Olympics were by athletes wearing Speedo.[17] Three years later, Speedo celebrated its 75th anniversary with special limited edition lines endorsed by Jerry Hall, Naomi Campbell and others. In 2004, Michael Phelps wore the Fastskin II, the latest evolution of the Fastskin series,[9] in Athens to become the first swimmer to earn eight medals.[17][18] Phelps followed up this performance four years later, earning eight golds[18] at Beijing, while wearing Speedo's LZR Racer suit[9][17] In 2010, the company launched Speedo Sculpture ShapeLine, a new line of body-shaping swimsuits for women.[19]

Four years later, the FSII debuted in the Athens summer games. While this next stage in swimwear evolution was quickly approved by FINA, it was not without controversy. Speedo competitor TYR developed a similar full body suit with detached sleeves, which the company calls Aqua Bands. Both TYR's detached Aqua bands and Speedo FSII's attached sleeves are designed to essentially \"grip\" the water on the inner forearm. TYR maintained that essentially the only difference between their suit and Speedo's was whether the sleeves were attached. Despite this, FINA did not approve TYR's armbands.[37] In 2004, 47 medals were won by swimmers wearing Fastskin II.[citation needed]

The vague decision by swimming's governing body stated that suit materials would need to be textile, rather than polymer-based, but offered no specific deadline for this changeover to occur.[45] The reason for the delay, FINA executive director Cornel Marculescu told the AP, is to give manufacturers enough time \"to pass from polyurethane to textiles\".[44] The ambiguity continued when FINA was unable to define textile.[45] The most specific aspect of the ruling returned men to bare chests and ladies to bare shoulders.[46] The current rule (GR 5.4), as posted on FINA's website, states \"Before any swimwear of new design, construction or material is used in competition, the manufacturer of such swimwear must submit the swimwear to FINA and obtain approval of FINA\".[47]

Another collaboration between Speedo and academia netted a line of designer fashions. Teams of students from the London College of Fashion, University College Falmouth and the University of Huddersfield have reused the material to create a complete fashion line including casual slacks, jackets, and even different forms of swimwear.[52]

This was not the company's first foray into recycled high fashion, though. In September 2010, sustainable fashion label, From Somewhere announced a new line of dresses made from Speedo's surplus.[53][54]

Speedo started its YouTube channel dedicated to Speedo and its products specifically in the context of \"life in and around the water\" on 2 March 2007.[55] One of the initial videos was aimed at journalists and providing them with a literal and virtual feel for what the athletes wearing the LZR Racer at the 2008 Summer Olympics felt by letting members of the media try the suits on in person in Beijing and sharing that experience virtually via YouTube.[56] For swimmers, videos posted cover a wide range of topics including swimming technique overviews and breaking down the process of designing and making swimwear.[57][58] Speedo's channel also features high profile athletes at different points of their journey as a professional swimmer such as at the end of a World Championships.[59]

For the suit, the team spent a year inventing a new fabric that creates compression changes across its surface where more lycra is knitted into some areas. In the end, Fastskin is Spanx on steroids, compressing a body three times more than the LZR. The suit constricts the stomach the least and the chest, buttocks and hips the most, attempting to mold swimmers into an unblemished tube.

Courtney Smith is Fashion Assistant of Cosmopolitan UK and Women's Health UK, where she works across both print and digital. She has been in the fashion industry for over nine years, initially as a model and later as a fashion assistant and writer in media. When she is not assisting on shoots with the likes of Dianne Buswell and Alex Scott or bringing about a surge in online hula hoop sales, she can be found at the ponds getting in some quality time with her one true love: swimwear.

Speedo has been synonymous with top quality swimwear and swimming accessories for decades and at Simply Swim we stock a fantastic range of cutting edge Speedo swimwear products, catering to men, women, and children, including leisure swimmers, enthusiastic amateurs, and professional athletes of all swimming disciplines. Today, Speedo remains at the forefront of swimwear and swimming accessories, unmatched by their competitors, and we are proud to bring you all their latest and greatest Speedo products.

At Simply Swim, we stock a huge range of Speedo products, from Speedo swimsuits to Speedo training aids. For leisure swimmers, we offer stunning Speedo swimsuits, including one-piece suits, two-piece suits, and swimming shorts. These Speedo swimwear products have all the durability and practicality you expect from Speedo Endurance and Speedo Sculpture products, but also boast stylish colours, patterns, and prints. For the more serious swimmer, we offer Speedo performance swimwear, including one-piece suits, leg suits, shorts, and open water suits.

Our Speedo performance swimwear features top quality chlorine-resistant and UV-resistant