Don't make your website a bloated concept that's all for everyone. Once you have blogs that people find organically, targeted emails, strategic social media campaigns, and other tactics in place, you'll have a machine that grows but doesn't require much maintenance. After doing this for a few years, you could have over 8-10 different lead generation funnels that can be used in different ways.
Give people a “choose your own adventure” experience with content. This is what leads to qualified lead generation, conversions and growth. DR: For Real Estate Photo Editing businesses that are just beginning to formulate a content marketing strategy, what type(s) should they start with and why?