The live broadcast net red brings goods, and the live broadcast evolves to "new manufacturing". The live broadcast is a new retail that barely makes sense, and the live broadcast net red has evolved into a new manufacturing. Why do you say this? Livestreaming influencers bring goods, less and less well-known brands, and products are mainly concentrated in highly fragmented industries. Such an industry, which used to be a long-tail industry, is now the best industry for live broadcast influencers to survive. Because the survival rule of the long tail industry is not a good brand, but a good product.
The live broadcast net red brings goods, it starts with the goods of others (brand side), and then turns to bring the goods of their own (new manufacturing supply chain). This is the inevitable logic of the evolution of live broadcast net red. Three live Fax List broadcast worlds, three types of business models "Decentralize the world, create bigger centers". Hundreds of billions of brands have lost the limelight, and billions of live-streaming influencers have grabbed media headlines. This is the "media darling" created in the decentralized landscape, as long as it is an attention economy.
Despite the current media influence of Internet celebrities, how big is their share in the business world? How big is the contribution to the overall business? Will it be a "living Lei Feng" of a big platform like the original "Amoy brands"? We need to deeply analyze the impact of live broadcast influencers on business. 1. Live-streaming internet celebrities are small platforms of internet celebrities with “parasitic” traffic and large platforms There are three key words in this sentence: small online celebrity platform, large traffic platform, and parasitism. Influencers themselves can be regarded as small retail platforms. Influencers are retailers who constantly select high-quality products to recommend to users – it is important for brands to understand this.