Native Advertising Native Advertising grows 14%, while employee data Branded Content is the most affected area in 2020, with a drop of 19% vs. 2019, which highlights the importance given in 2020 to obtaining short-term results. classifieds Classifieds represent 7.7% of the total advertising investment with 233.8 million euros in 2020 and a employee data decrease of 10% compared to the previous year. Digital OOH Investment in Digital Out Of Home stands at 49.3 million euros in 2020, being the most affected by the pandemic due to home confinement and movement restrictions, thus causing a 40% drop compared to the figure recorded in 2019 . Online employee data audio and Connected Television Both Digital Audio and Connected TV have growth percentages employee data in 2020 despite the health crisis, with 7.6% and 35.3%, respectively. The mass of investment continues to be employee data limited, but a positive evolution is expected in the coming years. affiliate marketing Affiliate Marketing proves to be a very resilient discipline, experiencing double-digit growth rates (20% in 2020 vs. 2019) despite the context of this year. Influencers and eSports The study incorporates as an annex for the second year the estimate of the value of the Influencers and eSports markets, consolidating employee data both as trends that capture the attention of the market at the product and audience level. A year of great learning «The Investment study demonstrates, on the one hand , the resilience of the digital world , with a rapid recovery in our sector, supported by the growth of the audience and the changes in consumption employee data paradigms, which have made our sector a more central piece. still from the advertisers' media mix. And, on the other hand, it shows the acceleration employee data of digitization , which prepares an even better future for our market, since we have advanced in a few months what was planned for several years. 2020 has been, therefore, a year of employee data learning and, paradoxically, of consolidation of our market", says Angle Nebo, President of IAB Spain and Country Manager Spain of Smartly:. For Belen Achebe's, Director of Operations at IAB Spain, «2020 has been a complicated year for society and advertising, as a true reflection of it, has employee data been affected. But the pandemic has also activated the digital transformation of many companies and this has had an impact on digital advertising investment . In fact, the great recovery of H2 is surprising, even exceeding 2019 levels.