You'll likely go into the persona building process with a lot of assumptions about your customer base, especially if you've been with your organization for a while. You probably think you know a lot about your customers, so it's just formalizing what you know in a slideshow, right? Resist the urge to jump straight into creating your personas, no matter how well you think you know your customers. Your assumptions are likely based on limited information from conversations with a limited number of customers. Close this slide deck and do as much customer research as you can before reopening it to finalize your personas. You'll avoid false assumptions that could ultimately undermine your business goals and have a much better and more authentic understanding of your customers in the future. Engage your entire team (not just marketing) Often, the creation of personas falls to the marketing or design teams, as they are often the ones who will benefit the most from the resulting product. But relying solely on these teams is another common mistake we've seen when creating personas. Other teams, especially customer support and sales, are Image Masking Service a wealth of information when it comes to your customers. They are on the front line for your business, having some of the most important conversations about your product or service. Tap trusted colleagues in your organization to help you with the persona creation process. They'll bring a different perspective to the job and help you create well-balanced and more useful characters. Limit your own biases Just as you enter the persona creation process with assumptions about your customers, you enter with a whole stack of personal biases. As you sift through customer lists, you might be reluctant to point out small businesses to talk to, or ignore customers whose names are hard to pronounce or sound foreign. Often these actions are almost unconscious, they are the result of a life spent in systems that denigrate otherness. Try to notice when this happens, because biases will only work to exclude people and groups from the process. There may be a language barrier when talking to customers outside of your own region, but they often make up a significant portion of your customer base. And, as humans, they have every right to be represented in these conversations. Try to be inclusive in your research phase and when building what will become your final character.

There are many different ways to create and structure personas, but the best personas all share a few common characteristics. They are based on real conversations Although personas aren't specific people, they should be based on conversations you have with real people. Truly effective personas are only developed after teams have spent time talking with a wide range of prospects and customers about who they are, what they do, what they need to do, their challenges, their preferences, what your business does for them, and more. These conversations can take place in person, online, through surveys, support requests, reviews, emails, or ideally a combination of the above. And the lessons learned from those conversations should be collected in one place for your team to review. Then your team can analyze them and tease out the key characteristics that will ultimately end up in your user or buyer personas. They are easy to digest In your research phase, you will collect a lot of information. It can be tempting to work as many details into a character as possible, from technology choices to biographical information, and even their shoe choices. But all of these details aren't helpful when using personas to inform your strategy and E-Commerce Photo Editing Service execution of marketing campaigns. The best characters are easy to watch and digest. They're designed to be scannable and quickly expose key information, so teams can reference it when needed. They are widely shared and accessible You can spend all your time in the world creating the perfect character. But all that time will be wasted if no one on your team sees it, or if they look at it once and file it in another folder in Google Drive. Make sure you can easily share your personas within your organization. The ultimate output format plays a role here - shared documents and presentations work well - but you also need to train team members in using personas so they become an integral part of their process. Hosting kick-off meetings, properly documenting the use of personas, and adding a persona review to to-do lists in project management tools like Asana can help ensure your personas are being used and your time creating them don't be lost. They are constantly refined Just like transactional emails, personas should never be "set and forgotten". There will be a lot of upfront work in the initial character creation, but revisit it quarterly to ensure it continues to accurately represent your clientele. Set up calendar reminders or tasks in your project management system to regularly review your personas - and re-search if necessary - to ensure they're up to date and actually doing what they're supposed to make. COVID-19 has proven to us how and how quickly people and their behaviors can be reversed. So it's important to drive change, empathize with your audience, and adapt to their ever-changing needs. Avoid common pitfalls

Getting to know a new software application can be a daunting task. Even the most well-thought-out and well-designed interface can be overwhelming for beginners, making the process of getting started a bit difficult. Litmus Builder lets you quickly build and test the email clients that matter most to your audience, and use reusable HTML and CSS snippets and pre-tested templates to reduce errors and maintain consistency. Mark. It's an ideal solution for individuals and teams looking to dramatically increase their productivity throughout the email production process. It's packed with features and tools to improve your workflow, and we want to make sure you're comfortable with each one. With that in mind, we're launching a four-part series on the essentials of using Litmus Builder. In Part I (which you're reading right now), we'll discuss creating new documents, setting preferences, and the Builder interface. Parts II and III will focus on coding, testing, and improving team workflows using Builder. Part IV discusses best practices for creating HTML emails in Builder. Let's get started and see how Litmus Builder can help you with your own email marketing. Start a new document When you first log in to Litmus, you will see your dashboard, where you E-Commerce Photo Editing Service will find all your current emails in Litmus, and you will have the option to create a new email. The home dashboard looks like this: sunflower house dashboard You can find your email using the search bar or the folders on the left side. If you created the email originally, click "My Emails" to narrow your search. create a new email in Litmus Three ways to create a new email project There are several ways to start a new email in Builder, including importing code or copying and pasting HTML code. To get started, click the green Create New button. Set a project name to easily identify the project, then select Build. From this screen, you can: Start with a blank email to add your own HTML code. Choose a template to edit with your content. Import HTML from a cloud sharing solution. You can also email an existing campaign in Builder. On the home screen, navigate to the Send button in a draft from the slide-out menu. On the next screen, you will see your Litmus email address. Send your email from your email service provider (ESP) to this test address.