Don't make your website a bloated concept that's all for everyone. Once you have blogs that people find organically, targeted emails, strategic social media campaigns, and other tactics in place, you'll have a machine that grows but doesn't require much maintenance. After doing this for a few years, you could have over 8-10 different lead generation funnels that can be used in different ways. Give people a “choose your own adventure” experience with content. This is what leads to qualified lead generation, conversions and growth. DR: For Real Estate Photo Editing businesses that are just beginning to formulate a content marketing strategy, what type(s) should they start with and why?

The more premium pieces you have, with connected funnels of blogs and emails and social content drawing the right audience to them, the bigger your long-term growth machine becomes. DR: How can brands build an integrated content marketing strategy? RB: The best way to do that is to work with a few brand new pieces of premium content every few months and work backwards from there. Ask yourself what are the topics of blog posts Color Correction Service that will meet people when needed. Then see if you can get them to offer you premium content and convert. Speak to different audiences, sell different products, segment by geographic locations, and use unique tactics. Start conversations like, “Hey, I saw you change your brake light…” as opposed to, “Hey, how did you find us?

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